WoShi Cat:
What's beyond the cycle?
WoShi Cat (我是貓) was founded as an exploration into the pocket where Taiwanese-inspired streetwear, frustration with the cyclical nature of corporate life, and a love of cats can intertwine. "Wǒ shì," or “I am" in Mandarin, is more than a self-introduction; it encompasses limitless multifaceted identities that can exist in tandem, whether professional or personal. No one is confined to playing only one role in life—not even a cat.
Our team comprises a group of college friends now faced with navigating the workforce. We wanted to design clothing that playfully sympathizes with the difficulty of the post-grad life shift, and above all, to make something we'd have fun wearing. As a result, our mascot Yoyo sprang forth to champion our 9-to-5 struggles.
Yoyo and friends are newly-minted adult cats tackling their first full-time jobs. Confronted with corporate trials that feel worlds apart from his college party days, Yoyo finds his routine unfulfilling and begins searching for something new. As a salarycat in a human world, it won't be easy to forge a path outside the cycle, but he believes the journey is worth it.